My Experience
With over 25 years of experience in B2B marketing, I am passionate about creating and delivering effective marketing strategies that generate value for customers and stakeholders in the life sciences and manufacturing sectors.
Most recently as the head of marketing at Firefinch Software, I was responsible for all aspects of marketing communication, digital media, event management, and public relations.
I am also an award-winning STEM ambassador and a keen advocate of corporate social responsibility. I have volunteered over 2,000 hours to the STEM program, supporting schools and colleges with practical activities and career guidance.
I enjoy collaborating with diverse and dynamic teams, and I am always eager to learn new skills and technologies. I have a proven track record of delivering results, managing crises, and driving growth and impact for both small and large organisations.
Organisations I have worked for
Firefinch Software – Head of Marketing
Firefinch Software specialises in developing custom software and data management solutions for the life sciences, providing you with the expertise to rapidly turn ideas into commercial reality – Empowering innovation in life sciences and biotechnology
Firefinch Software had never done any marketing before – as such, I was responsible for all of the marketing activities of Firefinch Software, including the management of digital communications, creation and management of the CRM process, liaison with clients/stakeholders, content creation, event management, and public relations.
In 2022, Firefinch Software exhibited at its first-ever conference (since then, we have exhibited at 100s of events) and participated in many more, both virtually and in person.
I increased Firefinch Software’s social media presence using a combination of Twitter (which we chose to close down) and LinkedIn, using Hootsuite to create engaging content and increasing followers and impressions substantially.
Sophie Read 